Google Business Profile Post Ideas
Posting to Google Business Profile helps attract customers. It also ranks in local searches. Most small businesses don’t have the time or expertise to write interesting posts. Here are some ideas that will help you stand out among your competitors.
Google Business Profile are viewed by customers like social media publishing. Rather than using Google Business Profile posts strictly to pitch your business, use this valuable digital real estate to entertain, inform and educate customers and prospects.
Your primary objective is to establish trust and credibility. While selling is a component of this, it should not be your primary goal for every post. Rather, consider it an amazing channel to brand your local business. A good ratio to follow is 20-30% sales oriented and the remainder as informational posts. No one wants to be sold to 27/7. So make your GBP the “go-to” profile regarding your niche in your location.
Focus on serving others and providing value. This attitude can make a huge difference in your outcome. Visualize your perfect clients and write your posts to address their needs.
Google Business Profiles Post Ideas
1. Demonstrate your work in a local project
2. Provide valuable information about your products, services and business and we will link back to you.
3. Offer a “coming soon” post regarding new services, employees, location, etc..
4. Showcase before-and-after results of any project that you have completed. Include pictures of the work.
5. Publicize information on new regulations or laws in your area. To increase your relevance via authority outbound links, add appropriate call-to-actions and links within the post.
6. Share a list of common myths and misconceptions within your industry.
7. You can share a valuable lesson that you have learned over the years from running a business.
8. A short, funny or interesting story about your daily business/work.
9. Post your job opportunities along with links on how to apply and/or link to Craigslist, Indeed, or any other job site.
10. Show pictures of employees who are working on projects.
11. Showcase your business’ success stories.
12. Provide case studies for each of your services.
13. Talk about your companies growth plan – your business’ roadmap.
14. Offer your expertise via “How To” videos that you post on your Google Business Profile.
15. Create a helpful guide to a relevant topic for your customers/clients.
16. Provide interesting industry-relevant statistics
17. Show real client results via video testimonials.
18. Detail a complicated service that you offer with a video if possible.
19. Answer frequently asked questions through video.
20. Promote your events, specials, fundraisers, etc.
21. Make a customized offer for new clients
22. .Provide a “Day In The Life of A _______” post for insights on your business.
23. Share funny photos, videos or memes regarding your niche.
24. Show us what you are working on now
25. Show a list of frequently asked questions
26. Share funny jokes about your industry.
27. Please share stories and information about your brand history, as well as how you have established new products/services.
28. Post well-optimized posts that summarizes your business at least twice a month.
29. Posts that show videos about interviews with your company.
30. Posts about the most popular topics in your area or industry
31. Share old, but still pertinent content
32. Show photos of satisfied customers.
33. Share holiday, anniversary & birthday greetings (and run related promos)
34. Post your best reviews – take a screenshot of it and then make a statement about your appreciation for your clients/customers
35. Showcase employees.
36. Provide helpful reminders to your customers due to deadlines (i.e. tax day)
37. Request customer thoughts on the topic of interest (pros/cons).
38. Provide helpful reminders to your customers due to new laws or regulations.
39. Use Google’s Marketing Kit to share your Google Reviews
40. Post a reminder for a review
41. Share updates to current opening hours
42. Offer discounts for your customers
43. Provide helpful reminders to your customers due to weather conditions.
44. Offer expert advice about specific products
45. Make a list of the top 10 things that you love about your industry.
46. Tell your audience about the future of your industry and try to forecast it.
47. Get quotes to share from your office or employees
48. Promote a product or service you just added to the range and share it with others
49. Offer expert advice about specific products or services and how to work with them within customer budgets
50. Share useful content from other local businesses/industry-related businesses.
51. Talk about common objections and answer them
52. Make an infograph and share it in a post.
53. Make a video on a simple hack that is super helpful
54. Post a short video on a timely topic and relate it to your business.
55. Create a step-by-step post on how to resolve or deal with typical issues
56. Share your blog links.
57. Share popular social media posts.
58. Share interesting moments with customers/clients.
59. Share lessons learned form moments with your customers/clients.
60. Provide a collage of happy employees, customers, projects etc.
More Optimization Tips For Your Google Business Profile
- Use graphics like check-marks and especially emojis to structure your post content 👍🤩⚡️🌈✅💥
- Always Always Always include a relevant call-to-action
- Check your spelling or grammar before you publish
- Be appropriate in speech – avoid salty language, rude or crude comments or aggressive/insulting statements against others/competitors
- Use stock photos in a fresh way whenever possible by adding variations to it to make it unique to your business.
- Track your post insights/analytics to see what is working and then double-down on that.
Google Business Profile is truly amazing digital real estate. Invest into it to generate leads by assuring that you provide helpful content to be more appealing to your customers and prospective customers. Use your Google Business Profile posts to build trust and credibility.
If you would like to help with optimizing and managing your Google Business Profile(s), contact us to get started and watch your lead flow increase, your online visibility expand and your business grow!
