Local SEO Law Firm Case Study
The One About The Law Firm that 4x Their Leads
Local SEO involves two algorithms: Local Organic Search and Google Map Pack. While they both interrelate, they require different optimization strategies. Legal services are one of the most competitive niches in local SEO. Given the huge revenue potential from successful online marketing, it’s no wonder that law firms turn to local SEO to pursue higher rankings and greater online visibility. Let’s find out how digital marketing services assisted one firm in this Local SEO Law Firm Case Study.
Local SEO Law Firm Case Study
The Situation
Law Firm Invisible Online
The Opportunity
Identifying The Issues Won The Battle
The client had ZERO map visibility for the keywords they wanted to target. Our Local SEO Audit provided a thorough analysis of the niche and competition in the targeted location.
We found that the main issue was he had a direct competitor inside his building, with the same address, and the same practice area. We also spotted that his website’s location page was not optimized, especially in contrast to his competitor’s location page.
Moreover, our analysis identified that his firm name was inconsistent among numerous citations. This diluted his brand name and tanked his rankings.
The location page didn’t have a clear direction on the targeting, and on-page elements were missing. Local elements like NAP, Opening Hours, and Local Business Schema had errors.
- * Brand name inconsistencies
- * Other lawyers showing for the same address.
- * Website not optimized
Local SEO Services
How We Ranked Our Client
After we completed the audit, we took an aggressive approach to fix the technical issues and the brand name inconsistencies. We optimized the Google Business Profile, created optimized content, fixed and optimized the location page.
The Google Business Profile optimization started the phones ringing and generated fresh leads for the law firm within weeks of completing the initial set-up.
- * Fix Technical SEO issues
- * Content Creation & Keywords
- * Optimized Location Pages
- * Optimized Google Business Profile
- * Built Local & Relevant Links
- * Built Niche-Specific Citatioons