Grow Your Business By Leveraging The Power of Local SEO
Local business owners know it can be tough to establish your brand locally. Local Search Engine Optimization Services gives you the advantage you deserve by targeting your audience and outranking your competitors.
Boost Your Business Through Local SEO
Get Your Free Local SEO ConsultationLocal SEO Guide: Welcome
Our Local SEO Guide is a little different than most other guides that you find online. Like most other Guides to Local SEO, we’ll break down the elements of local SEO and local SEO services to help you understand how local SEO works and can help your business. Additionally, we will also focus on local search as a business investment.
At Digital Muzes, we see local SEO as a digital asset similar to your company’s physical assets (learn more here). In some businesses, it’s even more important, durable and profitable. We look at the ROI potential of ranking your business for your most commercial keywords. While we may talking about rankings, optimization, and conversions, we are always mindful about your reach, revenue and return-on-investment.
Local search has been a game changer for small businesses. 46% of Google searches are locally oriented, and near-me searches increased by 150% in the last two years. Clearly for most small businesses, going local digitally is an essential business practice.
We frequently get asked about how to approach local SEO for our clients. Every business is different and every search result page is unique. What helps a plumber rank in Las Vegas may not be as effective in Palm Springs. So, while there’s no one-size-fits-all answer, there are general guidelines for helping small businesses develop an effective and profitable online presence. We hope this Local SEO Guide provides you with the information and assistance to help your achieve your business goals.
Navigate Our Local SEO Guide
Your Guide To Local SEO
Typical Benefits of Local SEO
- * Increased Keyword Rankings In Local Search Engines
- * Driving Organic Traffic To Your Website
- * Attract New Clients
- * Improve Your Website's Authority
- * Generate Positive Reviews
- * Increase Lead Generation & Conversions
- *Create Positive Local Goodwill
What Is Local SEO?
Local search engine optimization, or local SEO, are all the processes needed to gain organic visibility from local search. It essentially involves optimizing your business’ online presence to make it easier for people in your target area to find your business.
Though essential for any local business marketing strategy, many small businesses are missing out on the benefits because they don’t quite understand it, know how to do it properly and/or feel overwhelmed determining what’s needed. That’s where this Local SEO Guide comes in to help clarify, explain and well guide
What is Local SEO v. Organic SEO?
There are 2 main difference between organic SEO and local SEO. First, their objective is different. SEO aims to rank your website on keywords on a national or international level, while local SEO focuses on ranking your business in the local area that you’re operating.
Second, while global SEO looks to rank solely in organic search results, local SEO looks to rank in BOTH organic search results and the local Map Pack.
With local SEO, you’d geo-target keywords. For example, if you’re a estate attorney in New York City, your local SEO optimization goal is to rank in the search results when someone searches for “estate attorney New York City” or “estate attorney NYC”. With global SEO, on the other hand, your target is not location-specific keywords, i.e. “estate attorney”.
Does Local SEO Work?
27.6% of All Clicks Goes To Google's #1 Search Result
Ranking in the local search results section on the first page of Google’s search engine results pages (SERP) is the holy grail of local search. A business that ranks in the organic search results and Google’s 3-Pack or “snack pack” enjoys a higher click-through rate (CTR). CTR shows how many people click on each position, in terms of percentage of all clicks. The more clicks, the more leads. The more leads, the more sales. The more sales, the more profit. It’s all a numbers game.
Take a look Backlinko.com’s image on the right. They did a study of 4 million search results. 4 million! The results of their study show that the click-through rate of Google search results is 27.6% for the #1 result in Google’s organic search results. Think about that. The #1 position takes over a quarter of ALL traffic for the thousands upon thousands of results that rank in any given search result!
Moreover, the #1 organic search result is 10x more likely to receive a click compared to a page in the #10 spot. Ranking is highly profitable as they also report that for every position increase in a search result, there is an average increase of the click-through-rate by 2.8% particularly if your increase is from position 3 to 2.
68% of searchers trust the listings in the local 3-Pack
42% of Local Searchers Click on Google's Map Pack
Backlinko.com also did another study regarding local search behavior on Google search results pages. What they found was that while ” 65% of searchers click on a traditional “10 blue link” search result” over 42% of local searchers click on the 3-Pack.
Renolon surveyed searchers trust level in Google search results. What they found was that 68% of searchers trust the listings in the local 3-Pack, 27% trust organic results below the 3-Pack, and only 10% trust paid search results.
This is why it’s so important to assure that your company ranks in local search results. If you ranked for both the organic search results and Map Pack, you could realistically capture well over 30% of the click-through rate. Imagine what consistent leads and sales from online ranking for your most competitive keywords could do to transform your business and your bottom line. That’s leveraging the power of local SEO.
Local SEO Stats: The Breathtaking Scope of Local Search
The Number of Searches Per …
- Per Second: 37,000
- Per Day: 3.2 billion per day
- Per Month: 97 billion
- Per Year: 1.17 trillion
Over 46% of all searches have local intent. Needless to say, there’s a whole lotta local searching going on. That’s all well and fine you might say but how many of those searches actually end up visiting a business or buying something or hiring services?
Glad you asked. According to Google, local search queries lead to 1.5 billion local business visits every month. That means 32.8% of all internet users visit a local business from local searches.
The number of searchers to local consumers is a whopping 78%! This includes in-store and online purchases from local businesses.
What Can Local SEO Help My Business Grow?
Benefits of Local SEO Services
You’ve obviously used local search to find local services. We all have. So you know that if you rank highly in your local market for specific services, your business will flourish. This is how local SEO services can help your business grow.
With such a huge growth potential, Local SEO complements the hard work that you’ve already put into establishing your business by increasing your online visibility, making it easier for web searchers to become YOUR clients, increasing your revenue and ROI.
By magnetizing your digital assets to attract local online search queries for YOUR products or services, you have the opportunity to showcase your business to the right people and increase your revenue.
Here are some of the most popular benefits of Local SEO services.
Expect The Following With Local SEO Services
Increased Local Online Visibility
Showing up on the first page of local search results only happens if your Local SEO is fine-tuned for optimum performance. With a search engine strategy that is optimized for your geographic area, you can expect more increased visibility, leads and sales.
Increased Web Traffic Leads to More Revenue
With a targeted local SEO approach, your website traffic will increase which generates more qualified leads that convert into meaningful revenue and ROI.
Increased Business Visibility & Traffic
With greater online visibility, also comes greater visibility of your brick and mortar location. The more people in-person visits from local prospects, the greater your conversions and revenue. Local SEO gives you that advantage with targeted, geographic and niche marketing.
Targeted Niche Audience
Online digital campaigns are only as good as targeting your specific market. With Local SEO, you target your niche audience with the information that they want and by showing that your services address their needs. Targeted digital marketing improves the quality of leads and increases your conversions.
Targeted Geographic Campaigns
Make your mark in your niche with Local SEO. Rest assured your business will stand out from your competitors with impactful content and result oriented analytics to help your business stay on top of the search engine results pages.
Our Client’s Success Stories
It’s a given that small business needs to have an online presence. Know that most, if not all, of the businesses in your profession are vying for the same customers. Some are relying o word of mouth, others on old-school marketing tactics.
How will you outshine your competitors? Dollar for dollar, local SEO services will bring your business front and center online to expand your business’ reach, revenue and ROI.
See how small businesses just like yours leveraged the power of Local SEO
Ranked Over 700 Keywords On Google's Page 1 Within 20 Months
For this commercial brokerage, we helped increase online presence, ranked over 700 keywords on Google Page #1, including all their most commercial terms within the Top 3 positions.
Ranked Over 130 Keywords On Google's Page 1 Within 20 Months
For this medical practice, we helped increase their online presence, ranked over 130 keywords on Google Page #1, including all their most commercial terms within the Top 3 positions.
Ranked Over 700 Keywords On Google's Page 1 Within 20 Months
We increase this business brokerage’s clicks from 40 per month to over 6,000 per month within 24 months.
Leverage The Power of Local SEO
And Watch Your Business Transform
Operating a business is demanding. If you work in a competitive niche, then your days likely melt into nights without even realizing it. As a Local SEO Company, we can take some of that load of your back by giving you the peace of mind of evergreen business flow. At Digital Muzes, we work hand and hand with you every step of the way to give you the assurance of consistent lead flow.
Our experienced Local SEO specialists understand the mystifying ways that local search works. Whether it’s targeting the right keywords, improving your offer or making adjustments due to an algorithm update, we got you covered.
Our transparent, hands-on approach comes with the experience your business needs to take care of your Local SEO necessities. With on-point competitor analysis, proven strategies, and years of SEO knowledge, we assure your small business reaches new heights with flowing revenue streams.
Frequently Asked Questions (FAQ) About Local SEO
Local Search Engine Optimization Services (SEO) provide local businesses greater online visibility in response to search queries for their business profession and within their targeted geographic area. Local SEO uses methods and processes to optimize local search results, such as competitor research, keyword analysis, on-page SEO, directory listings, Google Business page optimization, and link-building to generate increased traffic and business leads.
Prices vary depending on the business owner’s goals, the reach of local SEO marketing (a small town v. a large city), the competitiveness of the niche, the business’ existing digital assets, and several other factors. Contact Digital Muzes for your complimentary consultation and estimation.
Local SEO uses methods and processes to optimize local search results, such as competitor research, keyword analysis, on-page SEO, directory listings, Google Business page optimization, and link-building to generate increased traffic and business leads.
- High organic ranking positions in response to local search queries.
- Higher rankings in Google’s Map Pack
- Improved online visibility for your business.
- Increased in website and foot traffic.
- Greater trust in your company.
- Effective and targeted digital marketing campaigns.
- Evergreen lead generation.
- Local exposure in local business listings.
- Greater sales revenue
- Greater ROI.
- More local reviews.
- Increase in repeat customers
- Link-building with local businesses
- Link-earning with better content.
Yes.
Better online visibility from local SEO services makes your business more easily discoverable by prospective clients.
With better online visibility, Local SEO increases reach, revenue and ROI, then it’s essential for businesses to remain competitive, generate consistent lead flow and drive income.