Frequently Asked Questions (FAQ) About Local SEO

Local SEO Optimization is the act of increasing the visibility of your website in local search results. This is a process that every company, regardless of size and product or service offering, is striving to achieve.

This is why Local SEO is so important.

You can find the local businesses that are best suited to help you with your local SEO needs by searching for the keyword that best describes what you are looking for. The more specific your query, the better chance you have at finding local businesses that specialize in your industry.

For most small, local businesses, we believe so.

Some businesses luck out despite horrible websites and minimal or zero effort in digital marketing. Our favorite taco joint has hundreds and hundreds of wonderful reviews, amazing digital traffic stats and one of the worst websites we’ve ever seen. Does that stop us from chomping down our favorite Birria tacos??? Of course not!

It’s all about the food. This business owner has no need for online marketing …. for now. As soon as some new taco joint starts competing though, she may need to reconsider her digital marketing budget to hold onto her precious rankings.

On the other hand, a 30-year real estate agent with over a hundred Zillow favorable reviews is invisible online. His team’s website does not even rank in the top 100 for his town. He’s the diamond in the rough. We can take his amazing experience, wonderful service and extensive authority and broadcast that through local SEO to attract more business.

Do you need local SEO? Ask yourself these 2 questions to decide:

1. Are potential clients or customers searching online for your type of service?
2. Are potential clients or customers searching online to remedy problems that your services address?

If you answered “YES” to either, then local SEO is worth it.

Consider local SEO as investment in your business just like any other capital investment. Digital assets as important as hard asset. The ROI for local, organic SEO is 400%.

Local SEO and Local Marketing are two different things. Organic Search is defined as being the same as a word or phrase that appears in the title of a web page and has been indexed by Google.

This means that if you type “local pizza” into the search bar and see your website on the top of the results, that is organic search.

Local Marketing is defined as advertising or marketing via the internet, social media and other digital marketing strategies that are targeted towards local businesses.

Local SEO services are important for every business as they are huge opportunities to increase traffic to your website, increase brand awareness and improve overall Internet Marketing efforts.


Local SEO can also be used to capture more leads and improve conversions. In other words, local SEO is a marketing tool that is used to increase the visibility of your website in search results and capture more leads and sales.

As a small business owner in the digital age, you need to know how to get more traffic. If you want to generate more traffic, you need to know what type of traffic will perform better for your business.

That is why you need to focus on getting more organic traffic to your website. This means increasing the number of people who are searching for your company’s keyword or digital assets.

To get more organic traffic, you need to create content that is relevant to your audience, create engaging pages that provide value to your visitors, and promote your digital

Local SEO services can have a number of benefits for your small business. The benefits of local SEO services include the following:

• Increase Your Rankings – Local SEO services are designed to help businesses increase their rankings, which is the process of increasing a websites visibility in search engine results pages, such as Google and Yahoo. This makes all the difference when it comes to generating more traffic, improving website conversion rates and increasing your brand awareness.
• Improve Your Conversion Rates – Local SEO services improve your conversion rates and conversion rates means attracting more traffic to your website. With more people searching your digital assets and landing on your website, you will see an increase in conversions. If a customer lands on your website and leaves without buying, this is not a good thing. Local SEO services help improve your conversion rate and drive more leads to your business.
• Higher Sales – Local SEO services help increase the number of people viewing your website, which in turn increases the likelihood of selling. This is because your website’s visibility will be increased, which means more people will find your business online and more people will be interested in making a purchase.
• Increase Brand Awareness – Local SEO services help increase your brand awareness, which is the awareness of your brand among internet users. When more people are aware of your business, they can become your customers, which means more sales and increased brand awareness.

Local search service providers are needed to create a search engine optimization strategy for your digital assets. By using the keywords that you’ve chosen, local search service providers will create unique content to increase your website’s visibility and rank in search results.



Local SEO services help small businesses increase their visibility and improve their ranking in search results by creating unique digital assets, such as:

• Articles – Articles are written based on a topic that is relevant to your business. These articles are posted on your website and other websites by using your keywords.
• Images – Images are pictures that are uploaded onto the web with keywords in mind.
• Press Releases – These news releases are released to media about the business, which are then posted online.
• Social Media Posts – These are posts that are made on social media networks such as Facebook, Twitter and Google+ by using your keyword.
• Video – Videos are also created to promote your business and attract more leads.

Our local SEO specialists will use their knowledge and experience in the industry to understand your company from a local standpoint. They’ll analyze your competitive landscape, learn about your current marketing strategies, and create a proactive strategy to increase traffic and leads on your website.

It really depends on the market, competition level, population size, etc. A general guideline is 2-6 months.

Oftentimes what we see is that the initial inertia is what takes the longest, but once your digital assets are established and optimized, then your digital marketing gets some traction and ranking future web pages goes faster.

To rank #1 for a keyword, your digital assets must show Google that you’re the best result. That means having to beat out all the competitors in your search engine result page (SERP).

If you enter “plumber Seattle” into Google search, once the results load in the SERP, you will see this information before the results: “About 13,900,000 results (0.50 seconds)”.

That’s a lot of competition! So when we do local SEO, it’s important to be aware of and manage your expectations regarding how much of a climb your digital asset will have to climb to outrank your competitors.

Local SEO is about optimizing small businesses online for keywords that are local to their area. This allows them to be found by local search engines.

Google’s understanding of the searcher’s intent and the market’s competitive level determines the results for “digital marketing Seattle”. Google will expand the results for a search about “digital marketing agencies Seattle” to include a larger radius which is the same as “digital marketing agencies Washington”, where the searcher’s intent includes the entire state.

A business’ location, website keywords and the quality and quantity of customer reviews all factor in determining a business’ online visibility. Consequently, Local SEO digital marketing is essential to a business’ online visibility in local search results.

For most small businesses, a well-optimized website, with useful content is essential to be competitive in your digital landscape.

Very small businesses, or those with many favorable reviews, can rely on Google Business Profile and Google Maps optimization along with Social Media Management services. Both are powerful and valuable in local search.

The caveat is that while you own your website, you don’t own your business listing or social media accounts. These are digital assets that, while valuable, are basically borrowed and could be taken away at any time.

Consequently, it is a good idea to invest in your digital assets because if for some reason you lost your Google Business Profile or social media accounts, you would still be visible online until you could recover those assets.

Yes. Local SEO does not require a physical street address.

Service providers who work remotely and companies that serve customers virtually all have the ability to leverage the power of local SEO.

We may need to increase and enhance optimization services to compensate for a lack of a physical address depending on your niche, location and level of competitiveness.

Local search intent refers to the web searcher’s intention for the query. Are they seeking information, comparison information or are they ready to buy/hire?

Users searching for local search intent may be looking for businesses or places they can visit or services that can be delivered to their homes. Search queries with local intent include phrases like “near me” and geotargeting by adding a city, country, or neighborhood to the desired keyword.

A query like “Local SEO Services near me” will return search results that list businesses that rank for the keyword based on user’s geographic location.

Google’s algorithm upgrades have seen location modifiers dropped from queries. This means that the search engine can now understand the implied local intent behind keywords and match them up with relevant local results without having to identify the specific location or region.

SEO campaigns are tailored to each business’ unique circumstances, challenges and opportunities. There is no one size fits all in local SEO. This is why SEO/SEM Packages may not be effective because they do not provide specialized solutions for the specific challenges your project may involve in your SERPs. You might get some results but not necessarily the best results for your unique set of circumstances.

The problem with cookie-cutter packages include the following:

1. A fixed number of back links do not correlate with the difficulty of a particular niche. You might need only 10, but you might as well need over 30. Throwing a bunch of backlinks does not neccessarily cause rankings. Rather, it’s finding the right kind of backlink such as niche- and location-specific backlinks. It’s also about creating backlink diversity It’s also about looking at your competitors and determining how to match and exceed their backlink profile.

2. Most SEO packages are not niche-specific solutions. They offer you links, but no report will be provided ( just screenshots ). Moreover, they will not tell you where these links are coming from which can be risky if they are toxic links. The real power of SEO rests in creating relevant digital assets that point to your website, Google Business Profile and other digital assets.

3. They may not follow a local SEO marketing plan. Good local SEO requires a thoughtful analysis of your particular circumstances. From there, a local SEO plan is developed. The majority of packages don’t necessarily analyze your circumstances. Instead, they use generic cost-efficient methods kind of like throwing spaghetti at the wall to see what sticks. Sometimes it’s effective.

4. They over-promise but under-deliver. Don’t be seduced and fooled by a low price offer. You will get what you pay for which will may improve your online visibility somewhat but will likely leave you disappointed and frustrated by the process. Copy-paste solutions don’t work and you will want to stay away from offers that sound too good to be true.

Every niche, location and keywords have their own levels of competitiveness, which then require different approaches. Cheap SEO is a bad investment because it does not accurately assess what you will need to meet your goals. It may also do more harm than good.

Contact us to see why a custom plan is exactly what your business needs. Let’s talk today!

We start with a Client Questionnaire which gives us the chance to learn more about your business, brand, clients, and industry. It’ll tell us what issues you are facing so we can help identify your opportunities for growth.