Local SEO Pediatrician Case Study
The One About The Pediatrician that 8x His Phone Calls
Local SEO involves two algorithms: Local Organic Search and Google Map Pack. While they both interrelate, they require different optimization strategies. Medical services can be a competitive niche. Given the huge revenue potential from successful online marketing, many medical practices and physicians turn to local SEO to pursue higher rankings and greater online visibility. Let’s see how digital marketing services performed in this Local SEO Pediatrician Case Study.
Local SEO Pediatrician Case Study
The Situation
Doctor's Lead Slump
This Pediatrician was part of a medical practice. While the practice’s digital assets were performing well, the doctor himself was not generating new leads. Moreover, his Google Business Profile ranking was weak compared to his competitors.
The Opportunity
A Little Optimization Wins The Day
The client had limited organic search and map visibility for the keywords he wanted to target. Our Local SEO Audit provided a thorough analysis of the niche and competition in the targeted location.
We identified his target keywords and additional keyword opportunities. We determined his physician page had thin content. It needed new content and optimization.
We also discovered that he did not have citations to his personal practice. So we identified all the relevant niche-specific and location-specific citations to create backlinks to his physician page.
- * No organic search presence "pediatrician" in his location
- * Other doctors showing for the same address.
- * Website physician page not optimized for his keywords
Local SEO Services
How We Ranked Our Client
The client had limited organic search and map visibility for the keywords he wanted to target. Our Local SEO Audit provided a thorough analysis of the niche and competition in the targeted location.
We identified his target keywords. We then optimized his physician page for his target keywords. We created social media accounts where we posted daily and linked that to his physician page.
Moreover, we optimized his Google Business Profile. We posted 3x per week and included detailed service information.
The Google Business Profile optimization started the phones ringing and generated consistent fresh leads within weeks of completing the initial set-up.
- * Content Creation & Keywords
- * Optimized Physician Page
- * Optimized Google Business Profile
- * Built Local & Relevant Links
- * Built Niche-Specific Citations
Google Business Profile interactions for October 2022. Monthly average is 190 interactions per month for phone calls, driving directions, appointment scheduling, etc.
The Results
Local SEO Services 8x Doctor's Leads
After completing 3 months of optimization services, we went from minimal visibility to map pack rankings. He gets over 80 calls per month. EVERY MONTH.
Moving ahead, we plan on increasing relevant keywords to his practice niche to expand online visibility, broaden the proximity coverage and then target highly-competitive keywords for even better results.
Physician Page Visits Up 0%
Phone Calls Up 0%
Map Views Up 0%
Organic Rankings Up 0%
Driving Directions Up 0%