Local SEO Loan Broker Case Study
The One About The Business Loan Broker That Went From
Invisible to Ranking #1 Locally, Regionally & Nationally
Local SEO involves two algorithms: Local Organic Search and Google Map Pack. While they both interrelate, they require different optimization strategies. Loan brokerage services are one of the most competitive niches in local SEO. Given the huge revenue potential from successful online marketing, it’s no wonder that loan brokers turn to local SEO to pursue higher rankings and greater online visibility. Let’s find out how digital marketing performed in this Local SEO Loan Broker Case Study.
Local SEO Loan Broker Case Study
The Situation
ZERO online Leads
The Opportunity
Transformation Through Optimization
The client had ZERO organic and map visibility for his business loan keywords they wanted to target. Our Local SEO Audit provided a thorough analysis of the niche and competition in the targeted location.
We found that the main issue was a lack of content on his website and his Google Business Profile was not optimized for business loan services.
- *No optimized loan content on website
- * No optimized content regarding loan services
- * Google Business Profile not optimized
Local SEO Services
How We Ranked Our Client
After we completed the audit, we took an aggressive approach to content optimization.We created specific service pages for all the commercial loans that they offered. We created information pages about the loans with charts and easy to understand summaries.
We created a business loan calculator with amortization schedule to increase engagement and provide useful content.
We optimized the Google Business Profile for business loan keywords, created optimized content, and posted weekly about business loan information.
The Google Business Profile optimization started the phones ringing and generated fresh business loan leads within weeks of completing the initial set-up.
- * Performed an extensive keyword analysis and identified lucrative opportunities
- *Created and Optimized Loan Service Pages
- * Loan Information Content Creation
- * Optimized Google Business Profile
- * Built Local & Relevant Links
- * Built Niche-Specific Citations