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Fortune Favors The Optimized!

Local SEO involves two algorithms: Local Organic Search and Google Map Pack. While they both interrelate, they require different optimization strategies. Loan brokerage services are one of the most competitive niches in local SEO. Given the huge revenue potential from successful online marketing, it’s no wonder that loan brokers turn to local SEO to pursue higher rankings and greater online visibility. Let’s find out how digital marketing performed in this Local SEO Loan Broker Case Study.

Local SEO Loan Broker Case Study

The Situation

ZERO online Leads

This business loan broker had no leads from online activity. His website did not rank in the top 100 positions in their local search engine results pages (SERP) for their target business loan keywords. Moreover, their Google Business Profile ranking was weak compared to their competitors.

His website did not have any optimized content regarding their loan brokering services or useful information regarding the kind of loans that they offered.

 

law firm local seo case study
Local SEO Loan Broker Case Study

The Opportunity

Transformation Through Optimization

The client had ZERO organic and map visibility for his business loan keywords they wanted to target. Our Local SEO Audit provided a thorough analysis of the niche and competition in the targeted location.

We found that the main issue was a lack of content on his website and his Google Business Profile was not optimized for business loan services. 

  • *No optimized loan content on website
  • * No optimized content regarding loan services
  • * Google Business Profile not optimized

Local SEO Services

How We Ranked Our Client

After we completed the audit, we took an aggressive approach to content optimization.We created specific service pages for all the commercial loans that they offered. We created information pages about the loans with charts and easy to understand summaries.

We created a business loan calculator with amortization schedule to increase engagement and provide useful content.

We optimized the Google Business Profile for business loan keywords, created optimized content, and posted weekly about business loan information.

The Google Business Profile optimization started the phones ringing and generated fresh business loan leads within weeks of completing the initial set-up.

  • * Performed an extensive keyword analysis and identified lucrative opportunities
  • *Created and Optimized Loan Service Pages
  • * Loan Information Content Creation
  • * Optimized Google Business Profile
  • * Built Local & Relevant Links
  • * Built Niche-Specific Citations
business loan broker

The Results

#1 Page Rankings Caused Business Loan Leads To Pour In

After completing the initial 3 months of optimization services, our client went from minimal visibility to map pack rankings.  Within 12 months, our client ranked #1 for various business loan broker keywords locally, regionally and nationally.

Moving ahead, we plan on increasing relevant keywords to his practice niche to expand online visibility, broaden the proximity coverage and then target highly-competitive keywords for even better results.

Local SEO Loan Broker Case Study

Site Visits Up 0%
Phone Calls Up 0%
Map Views Up 0%
Organic Rankings Up 0%
0 Page #1 Ranking Keywords

Want Results Like These? Of Course You Do!

Fortune Favors The optimized

Your Page #1 Ranking Awaits!

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