Local SEO involves two algorithms: Local Organic Search and Google Map Pack. While they both interrelate, they require different optimization strategies. Given the huge revenue potential from successful online marketing, it’s no wonder that medical practices turn to local SEO to pursue higher rankings and greater online visibility. Let’s find out how digital marketing worked in this Local SEO Medical Practice Case Study.

We found that the main issue was that the website theme was not able to handle all the technological updates. The theme created bloated code which was slowing loading times.  

Moreover, new competitors in the area hired digital marketers and had a beautiful new website and expanded their service pages which appeared to dilute our clients’ traffic flow. 

We started with a competitive analysis and a keyword analysis. We looked at what web pages the other practice was seeing the highest conversions and identified the keyword cluster opportunities.

After we completed the audit, we completely redesigned the website. We used a new light, fast theme. We applied User-Experience (UX) principles to make the website appealing to our target audience and address their needs.

Using the keyword clusters, we created numerous service pages for all the typical conditions that the medical practice treated.