Local SEO Business Broker Case Study

The One About The Business Brokerage That Went From
ZERO to 6000 monthly visitors in 24 months

Local SEO involves two algorithms: Local Organic Search and Google Map Pack. While they both interrelate, they require different optimization strategies. Brokerage services are one of the most competitive niches in local SEO. Given the huge revenue potential from successful online marketing, it’s not surprising that wonder that brokers turn to local SEO to pursue higher rankings and greater online visibility. Let’s take a look at how this Local SEO Business Broker Case Study turned out for our client.

Local SEO Business Broker Case Study

The Situation

Brokerage Invisible Online

This business brokerage did not rank in the top 100 positions in their local search engine results pages (SERP) for their target keywords. Moreover, their Google Business Profile ranking was weak compared to their competitors.

The brokerage had no local presence despite being in business for over 15 years. Part of the problem was because they were using a template website service. This service did not optimize for their keywords. There was no relevant content on the website, the headings were irrelevant to his practice and there were several dead pages with zero information. This resulted in confusion about the brokerage’s services.

Additionally, their branding was limited. There was no consistency with their business name and domain name. They had no social media presence.

The Opportunity

Establish The Brand & optimize for Their niche Services

The client had ZERO map visibility for the keywords they wanted to target. Our Local SEO Audit provided a thorough analysis of the niche and competition in the targeted location.

We found that the main issue was confusion due to 2 websites being used and they were both confusing the brand and diluting ranking potential. Additionally, there was no optimized content for the type of clients that the brokerage wanted to pursue.

Moreover, our analysis identified that his firm name was inconsistent among numerous citations. This diluted his brand name and further tanked his rankings.

* Brand name inconsistencies
* Website not optimized
* No service pages
* No Blog
* No social media
* No backlinks

Local SEO Services

How We Ranked Our Client

After we completed the Local SEO audit, we consolidated to one website which we custom built. We created a memorable brand which we used across all social media and video.

We optimized every brokerage service, and provided useful content for website visitors to review regarding common questions and problems they encountered when selling a business.

Google Business Profile optimization started the phones ringing and generated fresh leads within weeks of completing the initial set-up.

* Created Distinct Branding
* Built a Fully Optimized Website
* Content Creation & Keywords
* Optimized Location Pages
* Optimized Service Pages
* Optimized Google Business Profile
* Built Local & Relevant Links
* Monthly Blogging Service
* Created Social Media Presence + Daily Posting

Check out more Local SEO Case studies

The Results

New Website & Local SEO Services Resulted in 6000 Visitors/Month Within 24 months.

Once the website was completed, there was a modest improvement in web traffic. Yet, after the initial 5 months of optimization services, he went from minimal visibility to organic search and map pack rankings. Within 12 months, he had 1,000 monthly visitors to his website.

The brokerage added an additional business location. Within 24 months, his website visitors increased to 6,000 per month. He added staff and a 24-hour answering service to field all the new leads.

Moving ahead, we plan on increasing relevant keywords to his practice niche to expand online visibility, broaden the proximity coverage and then target highly-competitive keywords for even better results.