Digital Lead Generation Marketing Methods for Local SEO
Digital lead generation marketing methods for Local SEO is necessary for most small business owners. Each business has their own goals for digital marketing, and they all use different techniques. No matter how successful your business is, lead generation should always be at the top.
Client sales is your primary source of revenue as a business. It is essential to acquire and retain clients. A variety of digital lead generation strategies will help keep your business’s sales funnel thriving and flowing. It helps to have more than one trick in your arsenal.
Top 10 Lead Generation Digital Marketing Methods for Local SEO
These are the top 10 digital lead generation methods that we believe are most effective for local businesses. There is no need to limit yourself to just one or two lead generation methods. Many teams reap the benefits of using at least some of the available options.
1) Local Search Optimization
Lead generation is about getting your content, goods and services in front a potential buyer. This can only be done digitally if they find your content.
Everything starts with the website, as you likely already know. Websites should be attractively designed and easy-to-use. Search Engine Optimization (or SEO) is about making it easier to search engine crawlers know when users are looking for the content on your site pages. This includes smart, organic keyword use, a network if internal and external links and header formatting.
These factors, along with others like responsive mobile design and embedded media, will increase the frequency of your website pages appearing in related search results.
2) Local SEO
Local SEO is different than standard SEO. It is targeted to only appear in searches that are relevant to your location. This is important for local businesses that have walk-in customers and/or a service area.
Local SEO starts with completing your Google Business Profile (formerly Google My Business Profile). Claim your address by placing your pin. Fill out each form and indicate your type of business. Include your contact information, including website and hours. It can be filled with photos. Then, you can set up cool things like an appointment or ordering online.
For the rest of your local SEO, make sure you include your physical address in every page. Next, mention the specific regions that you serve organically in your content. This should be done often. Mention the city as well as specific neighborhoods or outlying communities.
3) Review Generation
In today’s digital marketing environment, reviews are extremely powerful. Because there is so much advertising copy, most people trust reviews more than a product page. This means that even mixed reviews and reviews are better than none.
Start generating reviews on Google and your local site. Connect with your customers to get started.
Asking for reviews is the best way to get them.
You can slip a card in the package you send and the paperwork that you give. Send a friendly email follow-up. If it works for you, offer mild incentives.
Respond to reviews. Answer questions and thank reviewers for their feedback. This is a powerful way to gain leads.
4) Content Marketing and Blogging
Inbound marketing refers to the art of attracting search engine users to your website with great content. Blogs are often the best way to attract brand new leads to you website. These are leads who may not have heard of your brand before but are eager to be convinced.
Blogs should be about topics that are of interest to your audience. They shouldn’t just be about your products, but about the industry or lifestyle they relate to.
Make sure to include a CTA to encourage readers to take action. This could be to visit your blog, look into your services, or get in touch with you to satisfy deeper curiosity.
Localize your content.
Get industry-related news. Mention that the services you offer are available to residents in nearby areas. Discuss how your subject affects the lives and livelihoods of residents in your area. This will allow you to build both local SEO and local interest as digital lead generation strategies.
5) Video Marketing
Video is the best digital lead generation strategy. Video is the most popular digital format for content consumption and its importance is growing.
Take a look at these video marketing statistics:
- A video shows that viewers retain 95% of a message, while text only retains 10%. (Insivia)
- 72% of customers prefer to learn more about a product/service via video. (HubSpot)
- Every year, mobile video consumption increases by 100% (Insivia)
- Online videos accounts for more than 82% consumer internet traffic in 2022 — 15 times more than in 2017. (Cisco)
Make a YouTube channel with interesting videos and embed them everywhere. In your website, on your blog, and in social media marketing. A video series that captures the attention of viewers and answers their questions clearly can make you stand out and become a top digital lead generation strategy.
6) Podcasting – Interview Influencers or Industry Experts
Another great way to learn is through podcasts. These “on-demand radio” shows are very popular as they allow people to consume media without having to look and without the need to ‘tune into’ a live broadcast.
Advertise with local podcasters to spread the word or start your own podcast.
Interviewing industry experts and influencers is a great way to start a podcast. Interviewing industry experts and influencers will draw attention to your podcast and bring real substance.
7) Social Media Marketing
Never underestimate the power and potential of social media. Social media is used by millions of people every day. Even better, it allows you to target local audiences.
Social media platforms like Instagram, Twitter, and Facebook are designed to help businesses grow their presence. You can also engage your local community through social media.
Social media is a great place to host contests and ongoing campaigns. It can also reflect other campaigns that you are running.
8) PPC/LSA/Discovery – Strategically Paid Marketing
PPC stands to Pay-Per-Click. LSA stands for Local Service Ads. Discovery refers to Discovery Ads. All of these are great for generating leads via Search Engine Marketing. They can be used to represent a variety of strategies that include paying search engines for the ability to rank your content higher in search results.
PPC is an exchange in which you only pay for advertising space when the user clicks on your content. Pay per click is the same thing as paying per view. PPC is especially useful while waiting on a new website to rank.
Local Service Ads are ads that are limited to specific occupations in certain areas. You pay only for the leads. These are becoming more popular especially in larger metros for specific occupations. Some ads are also provided with a Google Guarantee with a reimbursement if the buyer is dissatisfied with services.
Discovery ads are less expensive ads and can be strategically used in local SEO to show your ads after web searchers look at competitor information.
9) Email Marketing – Newsletters and Targeted Offers
Email marketing continues to be a strong strategy. Although it may be the oldest form of digital lead generation, email marketing is still very popular. We all still depend on our email accounts to keep in touch. It is much easier to manage an automated marketing engine with personalized deals and content.
The common newsletter is even more powerful. Your newsletter should be engaging and full of useful information. Every week, your audience will open it. Sometimes, more than one newsletter per week is needed.
Newsletters can be a great way for customers to keep returning customers interested and turn leads into customers.
10) Report generators, calculators and mobile apps
Information calculators and report generators can be extremely effective tools for lead generation, provided that they provide good value.
These tools are now much more accessible through mobile apps than ever before. People love to see reports that include the most recent data about local housing markets and calculate savings plans.
Report generators, calculators and mobile apps with useful tools are extremely popular, regardless of your industry.
Customers will first notice how helpful your app and website are. Then they’ll be drawn to your brand and ask what else you might have that could be of use to them.
Contact Digital Muzes for Digital Lead Generation Services
You want to get more leads from your community and not just the internet? We can help! We are available to discuss how you can use these ten digital lead generation strategies for your business to attract local customers. Contact us today to discuss digital lead generation for your business.
