Table of Contents

What Can Criminal Lawyer SEO Do For My Practice?

TAILOR YOUR CRIMINAL DEFENSE DIGITAL MARKETING TO YOUR TARGETED AUDIENCE

TECHNICAL SEO: OPTIMIZE YOUR criminal LAW FIRM WEBSITE

ON-PAGE SEO: OPTIMIZE YOUR LAW FIRM’S WEBSITE STRUCTURE, USER EXPERIENCE & CONTENT

OFF-PAGE SEO: BUILD LOCAL BACKLINKS & CITATIONS 

Optimize Google Business Profile

Optimize Your Social Media Presence

Optimize Your Local Service Ads

Digital Omnipresence

What You Can Expect From Local SEO Digital Marketing Services

Free Website & Online Presence Audit

Criminal Lawyer SEO, or “Search Engine Optimization,” is an essential strategy for criminal attorneys because hundreds of thousands of people search Google for local criminal lawyers every month. Many people search for specific types of attorneys, like “criminal attorney” and “criminal lawyer near me”. If your law criminal defense law firm is not showing up in Google’s search engine results when people search for what you do in your area, you are losing business.

To drive this point home, every month, there are over hundreds of thousands of target keywords that are lawyer related searches for “lawyer near me”. Moreover, every month there are hundreds of thousands of searches for other criminal lawyer services like ” criminal lawyer near me” and “criminal lawyer services near me”. It’s just not enough to bank on word-of-mouth referrals anymore, criminal defense law firms need to go online to succeed offline.

It’s important to understand how a legal SEO agency works in providing criminal defense law firms search engine optimization SEO services before implementing it into your digital marketing strategy to reap the rewards of a local SEO campaign for lead generation, sales and profit.

WHAT CAN CRIMINAL LAWYER SEARCH ENGINE OPTIMIZATION SEO DO FOR MY DEFENSE PRACTICE?

Criminal lawyer search engine optimization SEO services offers powerful digital marketing for long-term, evergreen lead generation for your criminal lawyer practice by improving rankings on search engines for your profitable criminal lawyer keyword search terms.

Local search terms for keywords like “criminal lawyer,” “criminal lawyer,” “criminal lawyer near me,” “local criminal lawyer services,” and other high-search-interest keywords help bring clients to your business when your digital assets are optimized. This results in more website traffic to your criminal lawyer website, which can help you fill the top of your sales funnel with high-quality criminal lawyer leads.

Search Engine Optimization for Criminal Lawyers Increases Your Rankings, Leads, Revenue & Profit

Is your criminal lawyer website ranking high on the search engines? Do you want to increase your leads and search engine rankings? criminal lawyer SEO services (search engine optimization) can help with consistent online growth.

A well-optimized criminal lawyer website will be able to easily find, crawl, and rank every page on it, making it easy for potential clients to find what they’re looking for. In addition, your website must be coded in a way that will make search engines happy, and it should be fast, secure, and mobile friendly. If you want to take your criminal lawyer practice to the next level, consider investing in criminal lawyer SEO services.

What is SEO for Criminal lawyers?

As an criminal lawyer, your website is one of the key marketing tools you have at your disposal. Like any other company, you should optimize it for search engines in order to be seen and accessed by as many people as possible. That’s where criminal lawyer SEO services comes in.

SEO for criminal lawyers is a series of tasks aimed to maximize a criminal lawyer’s visibility and performance on search engines. Criminal lawyer SEO focuses on the right search terms, right offer and right targeted traffic to generated leads and sales for your business.

While most attorneys think about SEO for their website, other digital assets also require SEO, most notably: Google Business Profile business listings, keyword-rich landing pages for specific services, social media, Local Service Ads, pay-per-click ads, citations, and backlinks. When done well, local SEO synchronizes your digital assets to compound the beneficial effect of optimization.

What is Local SEO for Criminal Lawyers?

Local SEO is the practice of optimizing a criminal lawyer’s website for local search results. This includes verifying the business location on Google Maps, creating a verified business page on Google My Business, building branded and optimized profiles throughout the web, and accumulating online reviews.

Criminal defense lawyers are busy and know how crucial it is to maintain a steady stream of clients for their law practice. A digital marketing strategy is essential for getting your name out and appearing in places your potential clients frequent.

Marketing takes time and money. It’s important to get started right away. Before you decide on the channels for your criminal defense firm and allocate marketing budget, it is important to identify your target market and determine the best methods of reaching them.

Define Your Target Audience

You are not targeting every criminal defendant in your area. It wouldn’t be possible to build a strong reputation and win more clients if it was. Look at your best results. This data will help you refine your criminal law marketing strategy.

It is easier to create messages that are relevant to your target audience and address their needs through all aspects of your marketing. You can define your target audience by defining who and where you want to reach them.

Who will you target?

You are likely to have experience in helping criminal defendants with many types of criminal charges. However, it is important to narrow your audience. You can stand out from other criminal lawyers if your target client has a particular legal issue, such as DUI defense or financial crimes.

Focusing on specific types of clients will help focus your digital marketing by providing relevant content and marketing messaging. Become the go-to lawyer that answers questions to their particular problem.

How will you find them?

Your marketing channels will be more effective if you know as much about your ideal clients as possible. You should choose one channel to begin with. Once you have mastered your chosen area, you can expand on it. Ask your past clients how they found you.

You can talk to your marketing agency about finding the right marketing channels if you aren’t sure where to begin. You might be wondering why your competitors dominate certain channels. This is likely because they have a marketing team that understands the legal industry.

To reach potential clients, successful criminal defense lawyers use both organic and paid channels.

Organic Marketing Channels

Search engine optimization (SEO) permits your criminal defense clients to find you via Google search. They might be searching for “criminal defense attorneys San Jose, CA” or specific questions about criminal matters, such as specific penalties.

Organic SEO is the only way to rank in search. It can be very lucrative for attorneys to rank in the top 5 positions on page one of Google search results. It is therefore very competitive to rank for the most valuable search terms.

Local SEO results in ranking in the top part of the search engine results page (SERP). It’s known as the “map pack”. What determines which firms rank in the map pack? Google looks at 3 main factors: Relevance, Proximity and Prominence.

Relevance means that your business matches the searchers’ intent. Proximity means that your location and geo-modified website terms match the searcher’s local service needs. This is crucial for criminal defense lawyers, as clients often want to be near their lawyer or their court hearings.

Prominence is how authoritative are you in your field and in your community. Do your have numerous favorable reviews? Do you show Expertise, Authority and Trust (EAT) on your website content and Google Business Profile? Content is king in digital marketing and showing EAT in your digital marketing for specific legal issues reaps rankings rewards.

Paid Marketing Channels

Every lawyer should be aware of organic digital marketing strategies. However, it may take some time for you to see the return on your investment. For quicker results, invest in paid channels.

Paid channels are more expensive than organic channels over the long-term because depending on what type of ad you choose, you will have to pay for each impression, click or lead it generates. Also, you do not own the assets – it’s basically a rental which does not allow for compound ranking growth over time like organic SEO. Paid channels are a good periodic tactic but should not be substituted for your foundational digital marketing.

Advertising on Social Media

Advertising on social media is another way to attract clients. Your area of expertise may affect your options for a criminal defense attorney. Select social media platforms that your prospects are likely using. If you are a DUI attorney, you may want to advertise on Instagram and TikTok.

Google Local Service Ads (Pay Per Lead Advertising)

Pay-per-lead is another way for your law firm get qualified leads to a criminal defense practice. Your law firm will appear higher than other search results even if you don’t pay per click ads if you invest in Google Local Service Ads. These ads have a greater trust value than pay-per-click ads.

Advertisement via Pay-Per-Click

Pay-per-click is not a way to pay per lead. Instead, you pay for the results of your ads in terms clicks, impressions or conversions. Although these ads can deliver great results, it is important to be knowledgeable about what you are doing and to regularly review your budget and the outcomes.

Local SEO for criminal attorneys is the SEO strategy of improving your website’s position in search engine result pages (SERPs) for particular criminal lawyer keyword search terms by creating content that is both relevant and interesting to users.

HOW DO CRIMINAL LAWYER SEO SERVICES WORK?

Criminal lawyer SEO strategy for criminal lawyers involves 3 main areas of SEO which are: Technical SEO, On-Page SEO, and Off-Page SEO. We’ll cover those shortly, but first let’s talk about how to get started with improving your online digital presence through a local SEO campaign.

START BY PERFORMING A COMPETITIVE ANALYSIS 

You can get a competitive edge locally for criminal lawyer services with a local SEO audit competitive analysis report. The report compares your company to the top three criminal lawyer competitors in your area. The local SEO marketing plan is a blueprint to increase keyword rankings, generate more website traffic, and convert more serviceable leads into high-quality clients for the type of legal services that your firm offers in the area(s) that you provide those services.

FIND YOUR MOST PROFITABLE LOCAL CRIMINAL LAWYER KEYWORDS

Search engines use website content as a factor in their searches. This means that your content should address the needs of your target audience. Keyword research is essential for your content writing. It helps you determine what words or phrases are being searched by your client base. Your website’s content should use these keywords strategically to attract the traffic you want.

When you are conducting keyword research, it’s essential to target local keywords that are relevant to your practice. For example, if you operate in Seattle, you could use “criminal lawyer seattle” as your seed keyword and filter your search for Seattle, Washington, to uncover further ideas. Using the Google’s Keyword Planner tool, let’s see what keyword opportunities we can find.

Based on this partial list, we can see that competition for criminal lawyer keywords varies and the pay-per-click rate is very steep at ranges $65 to over $340 per-click which tells us that these words convert into leads. If you would like to see the full list, click here.

Yet, how do these same keywords perform in organic search? Roughly the same. The more competitive words can be harder to rank for but there are some gems that can be lucrative. Take a look at the same search using a paid keyword analytic tool known as SEMRush.

Now we can gauge the difficulty level trying to rank organically for these keywords might be. These are “commercial” keywords indicating that the web searcher intent for using these keywords is to hire an attorney, there’s decent search volume and the cost-per-click is over $25 which tells us that they do convert. 

The yellow lights indicate that they have a medium keyword difficulty level which means that they are worthwhile to pursue but will take some effort because they are competitive. With a good comparison analysis as a SEO blueprint, ranking for those words can eclipse your competitors for these leads.

From there, we would fully explore all other legal keywords connected to your location, various services, and your client pain points that lead them to contact you for services. The more niche-specific and targeted, the better. “Long-tail keywords” such as “white collar criminal defense attorney Seattle” would have less competition, less search volume but would likely convert better because the searcher’s intent is very specific for your legal services.

While studying the search engine results pages (SERP) is valuable, the more efficient (and effective) method is using a keyword analysis tool to mine your most commercial and profitable keywords. Keyword analytic tools provide local search volumes, keyword difficulty for ranking, cost-per-click values (shows which key words convert better), and a great deal of additional information. These tools serve as the schematics for building your semantic legal keyword core list which can then be used for developing your website, content, landing pages, paid search and social media assets.

Just like building a house, a strong foundation creates a well-built home. Technical SEO is the foundation of your website and your website is the hub of your digital marketing.

Although every situation is unique, many criminal defense legal services SEO improvements typically include things like revising your criminal lawyer website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even re-coding your website onto a content management system (CMS).

These foundational, technical SEO improvements are a great way to start boosting your criminal lawyer website’s rankings right away. Start with an SEO audit because it makes no sense to drive traffic to your website if its performance is wonky. These improvements lay the foundation for your overall optimization plan. Effective digital marketing services will always start with a sound technical presence.

WEBSITE SPEED OPTIMIZATION

Even though your website is running at full speed, you may still be experiencing page speed issues. Slow site speed can hurt your rankings; so you want to make sure your site is optimized for speed.

Check your website speed using Google’s Page Speed Insights which can provide you with helpful information to optimize your site for better performance. By identifying slow pages and making small changes to their contents or coding, you can significantly improve your site’s speed.

MOBILE RESPONSIVENESS

A mobile-responsive website is one that adapts to the screen size of a device. Without a doubt, many of your prospective clients will find you locally through their mobile devices. Consequently, you’ll want to assure that you have a mobile-responsive website.

Mobile search is vital for local businesses since Google uses mobile responsiveness as a factor in their local rankings. Gauge how mobile-friendly your website is through Google’s Mobile Friendly Test.

WEBSITE SECURITY

The state of your website security is just as important as the speed with which it loads. Google has stated that a secure website is an indicator of trustworthiness. You can boost your site’s security by implementing the HTTPS protocol on your site.

You also want to include security tools to your website to protect against bots and hackers. We are still amazed to see the amount of effort that occurs daily to try and hack websites. We protect all our websites with security systems and hide the login page with a special code which prevents bots and hackers from finding the entrance to the website.

Local SEO focuses on local search engine results. If a potential customer searches for a in your area, and your company’s website is ranked on the first page of Google’s results, you will have an opportunity to convert that lead into a customer. Ranking your criminal defense lawyer website at the top of Google’s search engine results will help increase your visibility, improve your brand recognition, and increase your lead generation in your criminal lawyer business area.

Build A Fast, Focused & Friendly Website

Your marketing efforts all point to your website. This means that you must have a functional and easily accessible website. Your website should reflect your most important marketing messages and be easy to navigate for potential clients. Your website should highlight your uniqueness.

You can use testimonials and case results on your website to support your services. This increases your chances of converting viewers into clients by demonstrating outcomes and past experiences.

Fast: Mobile-First
A criminal lawyer must have a mobile-first website. Think about how many clients may be searching for search terms on their phones right after being pulled over or arrested. In an instant, family members may be reaching for their phones to set up criminal defense representation. Your website should load quickly on mobile devices when it is important to grab someone’s attention.

Focused: Search Optimized

Before you launch a new website make sure that every page is optimized for organic search. You can get better rankings by sending the right signals to search engines such as Google.
You will be at the top of search results if you combine local SEO strategies with general keywords that are relevant to your target audience. Google has many factors that determine which keywords rank for what. Therefore, it is important to maintain your SEO strategy.

Potential clients may look at articles to find out more about their rights. Other times, they might go directly to your contact page. You want to anticipate their next move and offer a rational call to action.
You might, for example, include a link to your contact form on a page that explains what to do if you are arrested. You might link to other blogs on the site that discuss white-collar crimes in a page regarding being investigated for securities fraud.

Every page should contain a clear call to action. Your reader will ultimately decide who they want to hire. However, it is important that you provide them with a clear next step. If your call to action is not clear, readers might click the “back” button to find another law firm in the search engine results.

If you are given the opportunity to speak about the strength and integrity of your law firm using the words of another person, do it. Trust signals can make your claims more credible and better reflect the needs of your target market. These trust signals can be in the form testimonials, quotes, Avvo or Google reviews.

Friendly: Live Chat and Bot

Live chat is a great way to get answers and at least some communication with your potential clients in the heat of the moment. Live chat helps you to direct potential clients in the right direction. It also grabs their attention when they are most need of it, giving you an advantage over your competitors.

When live chat is not available, a website bot that directs users or answer frequently asked questions can be very beneficial for increasing online conversions.

WEBSITE STRUCTURE

Your website structure is important for SEO because it impacts how search engines crawl and index your pages. For example, if you created a 404 error page, Google will not be able to process your page for any keyword searches. A well-structured website ensures that your content is easily accessible to organic search traffic.

OPTIMIZE USER EXPERIENCE (UX)

Good user experience is essential to a website’s success. Navigation menus, for example, must be easy to use and stay on the website as long as possible. Mobile users become frustrated with sloppy navigation which may cause them to abandon, or bounce, from your website. Usability websites are held to a higher standard with attention to accessibility, ensuring that disabled users can access websites effectively.

WEBSITE CONTENT

Search engines crawl links and content on your website to determine the relevancy of your site. To ensure search engine crawlers are able to index your pages, and that you are utilizing the proper keywords, it is important to analyze the on-page SEO components of your website. The on-page SEO audit will analyze your page titles, page descriptions, URL structure, internal linking structure, and image alt text.

One way to ensure that clients are able to contact you at any time is by including click-to-call buttons and your address in the top corner of each page (or the footer) of your business website. This will help you stay top of mind, and you can respond to customer inquiries quickly.

Additionally, it’s a good idea to create a client feedback form on your website or provide a toll-free telephone number where clients can leave comments or questions. By providing these essential tools, you can cultivate a positive customer relationship and ensure that everyone who needs to reach you is able to do so.

CONTENT IS KING

Good content can make a website soar in the rankings. Providing clear, well-written, informative, helpful information that is well-structured and addresses web searcher’s questions is the holy grail of great content optimization. Aim to have all your foundational web pages well-written and fully optimized for your local search. Additionally, blogging weekly to monthly (depending on the competition in your area) keeps your site dynamic which gets rewarded with higher rankings.

LOCATION PAGES

This is a great way to target a particular service in a particular area. General service pages and local service pages are very similar. They both tell potential clients how you can help them, and why they should choose you. A local service page informs readers and search engines that you offer these services in their area.

For local SEO, you’ll want to make sure that you have very well optimized location pages and service pages. Furthermore, if you feel there is enough keyword volume to warrant it, you could create regional pages for neighborhoods in New York, such as the Upper East Side, Upper West Side, and SoHo. This would give your site even more localized visibility, as well as targeting potential clients who may be interested in buying or renting in those specific areas.

CRIMINAL LAWYER SERVICE PAGES

Remember that keyword research we discussed earlier as a foundation for your content. Now you will assign your criminal lawyer keywords to both your website pages and blog posts through criminal defense content writing. In addition, it is important to create helpful content that may be related to the keywords you’ve chosen. This will help you rank higher in organic search results, which is the most effective way to drive traffic and clients to your site.

It can be hard to know where to start when it comes to creating your criminal lawyer services services page. You will want to make sure your criminal defense law services services pages are concise and targeted to help visitors to your website understand whether this service is right for them and how to connect with you for services.

You don’t need to provide a great amount of data regarding the specifics of your criminal legal services service. Instead, you want to offer useful information that will help them understand how your criminal legal services service will fix their problem. You need not get into the details of forensic science, rather, it’s sufficient to provide charts, infographics (i.e. penalty charts, defense journey).

Think about what kind of questions your clients typically ask and prepare your content that responds to those queries and concerns. Criminal defense law is complicated but your website needs to present essential information in layperson’s terms to help increase your website conversion rates.

Too often, criminal defense law websites present legal information as if you are talking to lawyers. You aren’t. You are talking to clients. Answer legal questions and address their needs. Talk to the emotions that they are experiencing primarily because they want to feel understood rather than schooled on criminal defense law. Their decision-making process will be on how well they feel you’ll represent them.

As criminal law experts, you want to showcase your knowledge, skill and expertise. Make them want to hire you as their criminal defense attorney because they can feel reassured that you will protect their interests.

You can also get pretty creative with content marketing strategies through focused landing pages and paid social media ads to drive targeted traffic for criminal defense cases.

It can be hard to know where to start when it comes to creating a service page. You will want to make sure your pages are concise and targeted to help visitors to your website understand whether this service is right for them and how to connect with you for services.

You don’t need to provide a great amount of data regarding the specifics of your service. Instead, you want to offer useful information that will help them understand how your service will fix their problem. Think about what kind of questions your clients typically ask and prepare your content that responds to those queries and concerns.

TESTIMONIALS & CASE RESULTS

A criminal defense lawyer needs to have case results and testimonials. Although you cannot guarantee success, an accused of a crime will want to see that your lawyer is experienced and committed to achieving the best outcome. While you can tell your story all by yourself in your content marketing, make sure to include the opinions of others when possible.

METATAGS OPTIMIZATION

Metadata are code classifications on your web pages. You can see them on the back end but viewers can not see them on the back end. There several types of metadata but the most commonly used for local SEO are: Title Tags, and H1-H3 tags. By including key words in your metatags, you can help direct search engine attention to specific sections of your pages.

Title Tags are the blue linked titles that show up in Google’s search engine results pages (SERP). Title tags tell the search engines what your web page is all about. When done well, they also induce web searchers to click-through to your page. The first area you will want to optimize is your homepage. On this page, you can customize the title tag to include your brand name and a seed keyword, such as “Davis Law Firm | Criminal Lawyers Seattle.”

Also optimize metadata on each page with relevant keywords to make your web pages more likely to rank for search results. The most important metadata is the H1 tag. The primary keyword related to a page and the page’s topic should be your H1 tag. For example, if your firm specializes in defending white collar cases, you would add the phrase “White Collar Criminal Defense Legal Services” as your H1 tag.

You then want to use H2-H3 tags for your second most important keywords for a given page (after the H1 tag). This keyword might appear in the body of your webpage as a bolded sentence, or it might be included in the tag.

By optimizing your meta tags and page titles for your primary and additional keywords, you can increase the chances that your website will be found by potential clients.

LOCAL CRIMINAL LAWYER SCHEMA

Local business schema is a structured data markup language that makes your local business information searchable, attractive, and actionable by Google. Schema markup is used to clearly define the type of business you are, what you offer, and where you are located on your criminal defense law firm website. For criminal defense attorneys, this structured markup is used to describe the products and services being offered, location, opening hours, and other key information. You can add schema to your website by using structured data mark-up.

We will help you get started with Schema markup for local businesses on your website. This markup tells Google what your business is about and provides an opportunity for clients to learn more about who you are, what you do and where you are located. Utilizing schema markup can help increase the number of people clicking on your business from local search results. 

We will generate a criminal attorney SEO strategy that is customized to your business and its goals. We will provide you with all the information you need to make informed, strategic decisions that will grow your business.

INTERNAL LINKING FOR EFFECTIVE SEO

Internal links are links that are built from one page of your website to another. If you own a website and you want people to click through to other pages on your website, you need to take special care in constructing your internal links.

Hyperlinks are the most common type of internal link. They look like this: http://www.yourwebsite.com/service-one. When you hyperlink to a page on your website, the web browser takes you to the page that you specify—no matter where on the web the link points. For example, if you hyperlink to the home page, the web browser will take you to the home page of the website.

You want to internally link to your most important pages in order to bring as much attention as possible to them. The more links to a page, the more Google will read that pages as significant and the algorithm will prioritize sending traffic to those more important page(s).

To optimize your criminal lawyer’s digital presence, find current business citations across online directories for your location and niche. Check in regularly on your business address or service area, phone number, maps listing, business hours, reviews, and more to ensure optimum visibility.

Additionally, explore criminal legal services businesses directories to gain insights into how other s are performing. Keep track of verified citations and monitor local directories for backlink opportunities that can bolster topical authority in your criminal lawyer’s SEO campaign.

Make sure that your name, address phone number and criminal defense lawyer website information is consistent on all your directory profiles and matches your website information.

LOCAL CRIMINAL ATTORNEY BACKLINKS

Backlinks are one website linking to another using hyper-link text which are clickable links like this one here. Google looks at your criminal lawyer website backlink profiles to see what sites are popular. So in that way, backlinks are like votes for which sites are most popular.

For criminal lawyer SEO, you will want to find out what backlinks the top ranking criminal lawyer services businesses who are your competitors have and then match and exceed their links. You’ll want to focus on the most authoritative links whenever possible since those are more valuable. When it comes to backlinks, quality beats quantity. Though it’s unlikely that you can replicate all of your criminal legal competitors’ backlinks, you can replicate some of them and then add additional ones that they do not have.

Also, be sure to check the anchor text internal links of your criminal lawyer services businesses competitor links. When you place links on your criminal defense lawyer website, make sure that the text you use to anchor the link (the text that appears in the link’s address bar) is related to your business. You can use commercial service keywords or phrases, or your own name.

There are three main ways to acquire high-quality backlinks for good criminal lawyer SEO:

• Create original, useful content so that other sites can link back to your content marketing.

• Engage with your community through your content, vlog on YouTube and social media marketing.

• Outreach to prospective related criminal lawyer services websites that are local and niche-specific to link back to your useful content.

LEGAL SEO CITATIONS

For good criminal lawyer SEO, to optimize your criminal lawyer business online presence, find current business citations across online directories for your criminal lawyer niche and location where possible. Check in regularly on your business address or service area, phone number, maps listing, business hours, reviews, and more to ensure optimum visibility.

Explore industry-specific directories to gain insights into how other criminal lawyer firms are performing. Keep track of verified citations and monitor local directories for backlink opportunities that can bolster topical authority in your criminal lawyer business’ local SEO for marketing campaign.

Your Google Business Profile listing is foundational to your online presence. Criminal law firms MUST optimize their Google Business Profile listing for optimal online results.

Optimizing your Google Business Profile has numerous benefits for your firm. First, it allows you to easily update business information and make changes to your business listing. It also ensures that clients can find your business online, so you’ll need to make sure that your location information is correct.

Google also uses the information in your Google Business Profile for local search rankings results. When someone searches for a service like “criminal lawyer” or “assault defense lawyer” in your area, Google will use your Google Business Profile to show relevant details about your business.

You can also use Google Business Profile for promoting special deals, events you may be part of, special announcements, etc. You can use the posting feature to write brief posts that showcases your expertise and services.

The messaging feature is also very advantageous. You’ll want to turn it on to be able to communicate quickly with prospects who are more inclined to hire businesses that are easily accessible.

The reviews are a huge ranking factor. You’ll want to get clients to leave you reviews to help your Google Business Profile rank higher. After every job, you’ll want to send a link to your profile and request a review but do not offer anything of value in exchange for that review since that would violate Google’s Terms of Service.

OTHER ONLINE BUSINESS LISTINGS

Google makes up 83% of all online searches so we emphasize optimizing the Google Business Profile. Additionally, you will also want to include your business in other search engine business listings, such as Bing Business and Apple Business.

Social media allows you to share news and answers to your questions as well as blog posts. You should choose social media channels that offer the most chance to connect with your target audience. Don’t feel pressured to be on every platform.

Marketing is hard work, from increasing traffic to your website through social media, but it pays off when leads are converted into criminal defense clients.

One way to find out what is working and where you need to invest more effort is to capture leads on your preferred channels. It’s possible to find that Instagram content gets more likes and followers than videos on TikTok about legal rights. However, you might be surprised at how much new clients are interested in videos on TikTok.

You’ll want to find out which social media assets your best-ranking competitors are using. Match those assets and then add a few more. You’ll want to optimize your social media assets with your brand colors, logo, and then add posts that provide useful information which showcases your expertise and the services that you offer.

BUILD YOUR FIRM’S SOCIAL MEDIA PRESENCE FOR GOOD SEO

Building your small business’ social media presence is great for local SEO because it’s a way to get found by people who may not know about your company. Many people turn to Facebook, Twitter, Instagram, and other social media marketing platforms for local recommendations, so it’s important to have a presence there.

A few simple ways to get started include:

• Connect with people on social media through your business page.

• Create a Facebook event for your business.

• Post photos with relevant comments.

• Answer questions on Quora.

• Follow industry influencers on Twitter and engage with them.

• Share news articles related to your industry.

• Post funny memes or interesting quotes.

Be sure to verify your accounts.

Also be sure to create a video marketing channel with useful and helpful content. Law firm videos rank independent of a firm’s website and when embedded on your website, they also help rank your criminal lawyer website pages. You can also use them on your other social media assets to further optimize your criminal lawyer SEO.

Video helps acquaint your firm with prospective clients. Your videos will give people a chance to hear your voice, see your face, and get a feel for your business’s personality. Use videos to answer clients’ common questions and what to expect from your defense services.

Google Local Services Ads is an online advertising platform that Google created for local businesses. Likely, as a covered profession, you are already familiar with them, especially if you work in a competitive market.

There are two types: Google Screened and Google Guaranteed. The Google Screened program means that Google verified you as a legitimate, licensed, insured business basically emphasizing that you are safe to do business with. Under the Google Guarantee Program, Google actually will guarantee the service’s performance to the consumer.

Local Services Ads allow you to connect with people searching for your services on Google. Your ads will be displayed to clients within your service area. You only pay if the customer calls you directly via the ad. So, the benefit of Local Service Ads is that you are paying only for the lead rather than Pay-Per-Click like paid SEO.

Law firms must pass a background check for both the business owner and the business to earn the Google Screened badge. All employees must pass background checks and a license check as well. Law firms must also comply with additional specific requirements depending on their category.

Depending on your business goals, location, competition and budget, you might be satisfied dominating a neighborhood, town, city, region. All of this takes time and persistence. I like to think of SEO as a layering process much like how you would build a house. You start with a strong foundation and keep adding to it until you’ve created your masterpiece.

To win the game of local search, you want to be everywhere. Digital omnipresence means first page rankings for your most commercially viable keywords, keyword specific landing pages, citation links, niche- and locally-relevant backlinks, social media signals, videos and paid local service ads. Repetition of your brand creates awareness and trust which is why you want to be everywhere your clients are online.

Ideally, you want your most commercial keywords to bring back search engine results pages (SERP) that shows you ranking your website, your Google Business Profile in the map-pack, your videos, your citation listings and your local service ads. Owning that much digital realty for your business through local SEO yields consistent lead flow, brand authority and trust all of which are catalystic for optimal business growth.

1. Website Traffic: When you have a website that’s optimized for SEO, people are going to find it when searching online. When your site is found by more potential clients, you’ll see a rise in traffic and then a spike in conversions.

2. Brand Awareness: SEO services for law firms are great for increasing brand awareness because it helps you get your name out there, which means more people are going to know who you are.

3. Higher Rankings: When your site is optimized for SEO, it’s possible that you’ll be able to climb up the rankings on search engines. This means that you’ll be able to get more traffic and then convert it into leads or sales.

4. Better ROI: When you invest in SEO services for your business, you’ll be able to get a higher return on investment because it will help you grow your business.

5. Improved Customer Service: If you want to improve the customer service that you offer, then local SEO can help. It can also help you to make sure that clients are finding what they need on your site and then getting in touch with you if they have any questions or problems.

When Will Local SEO Results Be Noticeable From SEO Marketing?

Depending on location, competition level, population size, competitiveness of the keywords, etc., as well as algorithm changes, generally speaking, after the full set-up, initial performance starts to show within 2 months. Within 6 months, ranking performance starts to really increase.

SEO momentum builds slowly but then once it gets going, it can dominate local rankings. It’s important to understand that because some clients get frustrated with the slow start. They feel like nothing is happening when actually you are changing local search and with patience, steady, smart and consistent effort, rewards come to those who wait.

How Do You Determine Local SEO Success From SEO for Criminal Defense Lawyers?

As a law firm, you may be interested in SEO services to help boost your local search ranking. The most common way of determining success is by checking the monthly analytics of local search results.

We set up a monthly report using Google Analytics and Google Search Console. These two sources show how well your website is ranking on Google and other search engines. This report will also show you how many new clients your website is bringing in each month, and which keywords they used to find you.

We also track your Google Business Profile statistics which provides monthly information on how many impressions, views, calls, and request for driving directions your business profile had that month.

In addition to monthly tracking, we also track year-over-year progress on your local SEO anniversary start date to mark your progress and growth.

What ROI Can I Expect From Criminal Defense SEO?

The best way to answer this question would be to look at data from your top legal competitors to see what is possible in your area for the type of services that you offer. Once we generate your website traffic, we work on conversion optimization to make more web visitors actual clients.

As a Criminal Lawyer SEO agency, we specialize in local criminal lawyer marketing to increase your website’s visibility in local search rankings results. Criminal lawyer services marketing is important because local searches have been on the rise for years. They’re the second largest category of search engine queries, behind only general queries. Your criminal law practice is a local business and should follow a local SEO campaign for optimal results.

As trial lawyers, whether you offer criminal defense, traffic ticket defense, and/or criminal defense legal services, you want your digital marketing to clearly spell out your service offerings, present useful information and make it as easy as possible for prospective clients to find you. Criminal lawyer SEO services will help you achieve these objectives to meet your business goals for enhanced brand visibility, business growth and increased revenue.

Our affordable criminal defense law firm marketing services can help you achieve your goals and objectives. Contact our local criminal lawyer digital marketing specialists today to find out how we can help you grow your business by shining online. Local SEO for defense attorney marketing is your blueprint for building a thriving business for years to come.

We can help you achieve your goals and objectives. Contact our local SEO specialists today to find out how we can help you grow your business by shining online.